Total Books: 1 - 5 /5
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lee mas
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee mas
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lee mas
Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee mas
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lee mas
Total Books: 1 - 5 /5
